Darling Clementines are the naturally sweet and fun-to-eat snack that everyone loves. We were challenged to create daily social media content that is as fun and playful as these little snacks are to eat, with the goal of generating positive brand exposure. Darling Clementines came to us with a blank slate which allowed us to start from scratch with everything from typography and photography to messaging and voice.
Every month I work with the social media strategist to brainstorm the content for the upcoming month. Using holidays and seasonal themes to guide our content creation, we come up with daily stand alone posts that all together enhance the Darling Clementine brand across all of their social channels. After outlining the posts for the month, we prep, stage, and photograph everything in the office. By pairing our own photography with new, playful typefaces and messaging, we're able to create ownable content that reflects and enhances the Darling Clementines brand in the digital space.